How have magazine covers and their photos changed over the past century? The answer sheds light on not just the design and image choices of major media companies, but changes in our cultures and the way we think as well.

在过去的一个世纪，杂志封面历经了怎样的变化？答案不仅仅关乎设计和主流媒体公司如何选择图片形象，而在于我们文化的变迁和思维方式的改变。

Magazine covers have to compete with each other to stand out on the news rack, and it’s really interesting what 100 years of evolution has lead to.

要想在新闻杂志货架上脱颖而出，杂志封面就得争奇斗艳，百年封面演变着实有趣。

Cosmopolitan covers started out with women dressed conservatively. Then they started showing some skin. Then more skin. Finally, they started posing in sexy positions. As women have earned more rights throughout the years, they’ve also earned the right to wear whatever they damn well please. Or maybe that just sells more magazines?

《时尚·COSMOPOLITAN》杂志封面女性起初着装保守，后来开始增加露肤度，然后露肤尺度变大，最后，开始拗性感的造型。由于女性这些年来赢得了更多的权益，所以她们也有了想穿什么就穿什么的权益。或许那样杂志就卖得更好了呢。

Seventeen’s message to teens has has shifted more and more into how to have an insane-looking body to look hot.

《17》杂志传达给青少年的讯息，更多的是如何让看似癫狂的形体看上去更火辣。

The magazine also has a specific look they go for in many of their cover photos and layouts — it’s a look that blinds you if you stare too long:

这本杂志的封面照和布局上追求特定的样式，即长时间盯着看会闪瞎眼。

Here are some side-by-side comparisons showing vintage covers next to modern ones:

如下是一些复古杂志封面和摩登现代版的对比：

《GQ》杂志（GQ）：全球知名的男性时尚生活杂志，创刊于1952年。

《名利场》杂志（Vanity Fair）：美国著名生活杂志，主要宣扬当代文化的刊物，1913年创刊。

《VOGUE》杂志（VOGUE）：美国时尚杂志，被誉为“时尚圣经”，介绍世界妇女时尚。创刊于1892年。